Consumers Plan to Boost Peak Season Spending in 2026
Nearly half of shoppers expect to spend more this year, with many prioritizing free shipping and quick delivery.
Updated on Oct. 29, 2026 in Spending
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Nearly half of North American consumers plan to increase their spending during the upcoming 2026 peak season, according to a recent survey from Kenco. The results highlight shifting shopper expectations for logistics, including demands for free shipping and real-time inventory visibility.
Why it matters
Higher consumer spending intentions for the peak season may stress household budgets and test the efficiency of retail supply chains. Retailers are increasingly relying on warehouse automation and real-time inventory tracking to meet the growing demand for rapid delivery and cost-effective shipping.
In the 2026 survey, 43% of consumers reported plans to increase spending, a significant rise from the 20% who planned to spend more in 2025. Additionally, 73% of respondents now consider free shipping a baseline expectation.
The players
Kenco
A logistics and supply chain provider based in Chattanooga, Tennessee, that manages distribution centers and warehouse automation for enterprise clients.
The details
Logistics companies are deploying goods-to-person robotics to streamline order fulfillment and manage fluctuating throughput without adding permanent capacity. These systems integrate with warehouse management software to provide accurate, real-time inventory data that helps prevent stock-out issues. Ensuring this level of precision is critical, as 80% of shoppers indicate that inaccurate stock levels damage their trust in a retailer.
Timeline
In 2024, Kenco announced the implementation of a 130-robot AutoStore system.
August 2026 served as the peak import volume month and the survey fielding period.
October 29, 2026, marks the publication date of the Kenco consumer report.
Money Landscape
Consumer sentiment toward peak season spending has evolved significantly, showing a stronger appetite for consumption compared to the more cautious climate of 2025. This pivot highlights a shift in household priorities that may influence how retailers manage inventory and delivery costs through the end of the year.
As you prepare for seasonal shopping, watch for retailers that integrate real-time inventory tracking to avoid order cancellations. Keep in mind that while many shoppers expect free shipping and returns, these costs are often factored into product pricing, so compare total costs including potential hidden fees.
The takeaway
Shopper expectations for free two-day delivery and real-time tracking are becoming the industry standard, forcing retailers to invest in automation. Review your holiday budget early to account for potential price adjustments driven by import tariff concerns.
Further reading
For more on managing your household expenses, visit Spending.
Source note: This article includes information reported by FreightWaves.
Live Poll
Do you plan to change your holiday spending habits due to higher prices and shipping fees?
