Advisors Use New Data to Target Potential Heirs

Financial firms are ramping up outreach to heirs as billions in wealth prepare to change hands over the coming decades.

Updated on Oct. 30, 2026 in Financial Planning

Isometric editorial illustration of a branching golden network, symbolizing lineage mapping and data connectivity for wealth management. — Powerlytics has introduced a data-mapping platform designed to help wealth management advisors track potential heirs and improve long-term asset retention. AI Illustration. Upload story photo >

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Are you comfortable with financial institutions using data tools to proactively track your family's inheritance plans?

Powerlytics has launched a new data tool designed to help wealth management firms identify family relationships and track potential heirs. The service aims to address the challenge of asset retention during the massive intergenerational wealth transfer expected in the coming decades.

Why it matters

Financial advisors often struggle to maintain client relationships across generations, with research showing that a majority of heirs switch to new firms after receiving an inheritance. This new tool allows firms to better engage with adult children to help keep family assets under management as wealth shifts.

An estimated $124 trillion in wealth is projected to change hands through 2048. Data shows over 70% of heirs replace their parents' financial advisor after inheritance, compared to just 13% of adult children currently contacted by those same advisors.

The players

Powerlytics

A Doylestown, Pennsylvania-based firm that provides financial data and income estimates used by wealth managers.

Cerulli Associates

A research firm that provides data on wealth management trends and intergenerational account retention.

Fidelity Investments

A major financial services company that provides investment accounts, retirement planning, and wealth management services.

The details

The platform, known as Family View, aggregates information from the Internal Revenue Service and the Federal Reserve to build comprehensive household profiles. It combines this financial data with proprietary mapping technology to help firms visualize and understand family structures. By identifying heirs earlier, firms hope to create proactive outreach strategies to mitigate the high rate of account turnover that follows intergenerational wealth transfers.

The anticipated wealth transfer period continues through 2048.

Money Landscape

Wealth management firms are currently facing a critical demographic transition as $124 trillion is set to change hands through 2048. This tool sits within an industry-wide effort to counter the historical trend where heirs overwhelmingly move inherited assets to new financial advisors.

If you are an heir expecting to inherit significant assets, expect your parents' financial advisors to increasingly reach out to build a relationship with you. Maintaining an open dialogue with your family's current professional team can help you understand your options before any wealth transfer occurs.

The takeaway

The industry trend toward proactive family engagement is accelerating as firms attempt to keep assets under management after parents pass away. If you have significant family wealth, talk to your advisor about how they facilitate communication with the next generation to ensure your long-term plan stays on track.