USAA Ranks First in Annuity Satisfaction Study
The insurer scored well above industry averages in a recent study, a factor for households to weigh when picking a provider.
Updated on Oct. 28, 2026 in Financial Planning

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USAA Life Insurance Company earned the top ranking in the 2026 JD Power U.S. Individual Annuity Study, outperforming industry competitors in customer satisfaction. This ranking reflects the feedback of over 5,000 annuity owners regarding their experiences with financial firms.
Why it matters
Understanding satisfaction metrics can help households evaluate the service quality of their financial providers as they make long-term retirement planning decisions. High scores in dimensions like value for price and trust may be useful benchmarks for investors assessing their own annuities.
USAA Life Insurance Company secured a satisfaction score of 740, topping the industry average of 653 across all eight study dimensions. These results are based on feedback from 5,378 individual annuity customers collected throughout the survey period.
The players
USAA Life Insurance Company
A financial services provider that offers annuities and life insurance products for retirement planning.
JD Power
A research firm that conducts consumer satisfaction studies across various financial and industrial sectors.
The details
The study measured firms based on eight distinct dimensions, including trust, digital accessibility, and value for price. By assessing these factors, JD Power aims to provide a standardized look at how annuity providers manage customer relationships. Households may use such studies to gauge the potential service levels and digital experience provided by different insurance companies when researching retirement income strategies.
Timeline
The study was fielded between July 2025 and July 2026.
USAA announced the study results on October 28, 2026.
Money Landscape
The 2026 JD Power U.S. Individual Annuity Study serves as a primary benchmark for comparing consumer experience in the annuity market. These findings offer a snapshot of how firms maintain service quality during a period of evolving digital interactions.
If you are currently evaluating annuity providers, look for firms that prioritize digital accessibility and value as reflected in the study's satisfaction dimensions. Discuss your retirement income goals and the potential risks of various annuity products with a qualified financial professional.
The takeaway
This ranking highlights the importance of service quality and digital experience when choosing a provider for retirement income. Investors should consider these satisfaction metrics as one factor among many when reviewing their retirement planning documents with a professional advisor.
Further reading
For more on managing your long-term assets, explore our guide on Financial Planning.
More information
For more details on available retirement income products, visit the USAA annuity options and retirement planning portal.
Source note: This article includes information reported by InsuranceNewsNet.
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