Candy Prices Rise Up to 23% Ahead of Halloween
Shoppers planning to buy sweets this year face higher costs as candy makers pass on commodity price hikes.
Updated on Oct. 28, 2026 in Inflation
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Candy prices have climbed between 5% and 23% this year as manufacturers pass on higher costs for cocoa and sugar to consumers. With 96% of shoppers planning to purchase candy for the holiday, households are feeling the impact of these industry-wide price hikes.
Why it matters
Rising commodity costs for essential ingredients like cocoa, sugar, and corn syrup have forced candy makers to adjust their pricing. This trend highlights the ongoing pressure of food inflation on household budgets as families prepare for seasonal celebrations.
Candy prices have risen by 5% to 23% compared to recent periods, affecting the 96% of celebrants who plan to purchase treats. Total Halloween spending is projected to reach $13.5 billion, with an average of $115.14 expected per person.
The players
The Hershey Co
A major confectioner that produces seasonal and everyday snacks and recently raised its product prices.
National Retail Federation
A retail trade association that tracks consumer spending habits and holiday economic data.
Elizabeth Warren
A United States Senator who tracks corporate pricing power and consumer advocacy.
The details
Food manufacturers including Hershey, Ferrero Rocher, Mars, and Tootsie have raised prices to offset increased commodity expenses, such as cocoa and sugar, driven by supply disruptions and extreme weather. Hershey further implemented pricing adjustments on seasonal items as early as July. These costs are ultimately reflected at the checkout counter, where families are now searching for deals to mitigate the impact on their holiday budgets.
Timeline
July 2026: Hershey implemented price increases on seasonal products.
September 2026: The National Retail Federation issued spending projections.
October 27, 2026: Senator Elizabeth Warren discussed candy pricing on X.
October 28, 2026: Hershey shares declined 2.21% to close at $164.51.
November 2026: Midterm elections are scheduled.
Money Landscape
Rising candy prices follow a multi-year period of elevated food inflation driven by volatile commodity markets. This development tracks with broader trends in household essentials, where manufacturers continue to pass supply-chain costs to the consumer.
Expect to pay more at the checkout if you are among the 96% of households planning to buy candy this holiday. Review your seasonal shopping list and consider budget-friendly alternatives to manage the impact of current price increases on your wallet.
The takeaway
Candy inflation is real and driven by a tight supply of raw ingredients like cocoa and sugar. Before heading to the store, check your local circulars for promotions or bulk-buying discounts to help keep your seasonal spending plan on track.
Further reading
For more on how shifts in commodity costs affect your weekly grocery bills, visit our guide on Inflation.
Source note: This article includes information reported by Benzinga.
Live Poll
Are rising prices for holiday items making it harder for your household to celebrate?
