U.S. Bank Expands Bundled Services for Small Businesses
Business owners can now access new credit card perks and banking bundles to help manage their finances.
Updated on Oct. 15, 2026 in Banking
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U.S. Bank reported a growth strategy centered on bundling services for its 2 million small-business clients as it looks toward 2027. The shift follows an earnings period in Q3 2026 where the bank grew average small-business deposits to $45 billion.
Why it matters
The bank is prioritizing service bundles, such as checking and merchant processing, over interest rate competition to win over small-business owners. This strategy aims to solidify deposit growth as the institution scales its business banking presence.
Average small-business deposits reached $45 billion in Q3, a 2% increase year over year, while small-business loans climbed 11% to reach $18 billion. The bank also reported $223 million in fee income from its small-business segment.
The players
U.S. Bank
A national financial institution providing commercial banking, credit cards, and merchant services to 2 million small businesses.
The details
U.S. Bank is executing a strategy that packages merchant processing, checking, and credit card services together to increase client retention. The bank recently launched two new business credit cards that offer relationship-based incentives linked to a business's deposit account balances. By emphasizing account capabilities and money movement tools rather than interest rates, the bank intends to double its current rate of deposit growth by 2027.
Timeline
2024: Smartly product suite launched.
September 2026: Bank launched two new business credit cards.
Q3 2026: Bank reported financial earnings.
2027: Small-business growth is a top priority.
Money Landscape
U.S. Bank is shifting its business banking model toward an integrated service approach to deepen client relationships. This moves the institution away from pure rate-based competition toward a model focused on account capability and transaction volume.
Small-business owners may find more incentives, such as relationship-based credit card perks, by consolidating their accounts with a single banking partner. Business owners should review their current fee structures and compare them against bundled service offerings to determine potential cost savings.
The takeaway
Small-business owners can benefit from comparing bundled service packages against their current banking costs to maximize account utility. Review your monthly merchant and processing fees to determine if relationship-based credit card perks provide a net benefit for your specific transaction volume.
Further reading
For broader trends in the industry, see our guide on Banking.
Source note: This article includes information reported by Banking Dive.
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