U.S. Bank Launched Identity Protection Service

The new Project 360 tool offers credit monitoring and privacy features to help users defend against financial fraud.

Updated on Oct. 8, 2026 in Financial Planning

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U.S. Bank launched Project 360, a new identity protection tool that allows customers to monitor their credit and request the removal of personal data from third-party broker sites. AI Illustration. Upload story photo >

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Do you trust your bank to do enough to protect you from identity theft and fraud?

U.S. Bank has introduced Project 360, an identity protection service accessible through its mobile app and website. The platform helps consumers monitor their credit activity and remove personal information from data broker sites.

Why it matters

The service responds to rising consumer demand for proactive digital defense tools as data suggests fraud victims often act quickly under pressure. With 63% of scam victims paying fraudsters within one day, monitoring for vulnerabilities has become a priority for financial security.

Project 360 includes a free Essentials plan and a $9.99 monthly Premium version. Average losses for specific fraud types are significant, reaching $35,272 for travel scams, $27,587 for romance scams, and $14,225 for investment scams.

The players

U.S. Bank

A major financial institution that provides consumer checking, savings, lending, and digital banking products.

The details

The service tracks changes to a user's credit profile and alerts them when their information is identified on third-party data broker sites. It also provides tools that allow users to request the removal of their personal data from these exposed platforms. These features are designed to minimize exposure, as 43% of scam victims pay fraudsters within just one hour of initial contact.

Timeline

  1. September 2026: PYMNTS Intelligence report publication.

  2. October 7, 2026: U.S. Bank launched Project 360.

Money Landscape

The introduction of Project 360 follows industry trends showing that financial institutions are increasingly integrating identity protection directly into their core mobile banking suites. This move seeks to counter the high-speed nature of modern scams, where victims often lose significant funds within a single day of contact.

If you are a U.S. Bank customer, you can now access the free Essentials plan through your mobile app to begin monitoring your credit profile for potential threats. Before paying for the $9.99 monthly Premium version, review your current security needs and consult a financial professional to determine if these tools align with your broader protective strategy.

The takeaway

Fraudsters often rely on speed to secure payments, with many victims acting within hours of being contacted. Regularly reviewing your bank statements and setting up credit monitoring alerts are essential habits for protecting your household assets.

Further reading

For more on managing your digital footprint and fraud prevention, visit Financial Planning.

Live Poll

Do you trust your bank to do enough to protect you from identity theft and fraud?