Gitcha Partnered With Five Listing Organizations
The platform is expanding its reach to provide home buyers with more visibility into local market inventory.
Updated on Oct. 13, 2026 in Residential
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In early 2025, the platform Gitcha began formalizing partnerships with five Multiple Listing Service (MLS) organizations. These agreements aim to integrate Gitcha's buyer intent data directly into the services used by real estate professionals across the United States.
Why it matters
By integrating buyer data into Multiple Listing Services, the platform seeks to counterbalance seller-focused market strategies. This shift aims to provide more transparency for household decision-makers navigating the competitive home-buying process.
Five Multiple Listing Service organizations have joined the platform, following the company's growth to over 1,000 subscribers in Phoenix, Arizona.
The players
Gitcha
A technology firm that provides buyer intent data to real estate listing agents.
Cooper
The operator of dC Real Estate who is not a licensed broker or agent.
The details
The platform functions by navigating the complex governance structures of regional MLS organizations to embed buyer intent data. This allows listing agents to identify prospective buyers before properties hit the open market. By serving as a buy-side component of the listing network, the service intends to increase inventory visibility for those looking to purchase a home.
Timeline
2020: Cooper added a real estate brokerage to his company.
September 2023: Gitcha launched in the Bend, Oregon market.
2024: National brokerages approached Gitcha for exclusivity.
Early 2025: Gitcha began the process of partnering with MLS organizations.
Money Landscape
This move represents a shift in real estate technology toward more integrated data sharing between buy-side tools and listing networks. It follows the industry trend toward greater transparency in how home-buying data is accessed and shared.
Home buyers may see their purchasing preferences reflected more accurately by listing agents as these platforms gain broader network integration. If you are preparing to buy, consult with a licensed professional to understand how local market platforms affect your access to potential listings.
The takeaway
Data-sharing partnerships are increasingly shaping how home inventory is surfaced for prospective buyers. When engaging with digital real estate services, ask your real estate professional how they leverage buyer intent platforms to ensure you are seeing the widest possible range of properties.
Further reading
For more information on how market changes affect your property search, visit our Residential section.
Source note: This article includes information reported by HousingWire.
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