Gitcha Signed Partnership With Hive MLS Cooperative
The agreement will provide nearly 20,000 brokers with new tools to standardize home buyer profiles across six states.
Updated on Oct. 7, 2026 in Residential
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Gitcha has finalized an agreement with Hive MLS to integrate a buyer listing service into the cooperative marketplace. This expansion will affect real estate professionals working across more than 450 cities and towns in the Southeast.
Why it matters
The partnership aims to bring increased structure and visibility to buyer demand for thousands of market participants. By digitizing and standardizing buyer needs, the tool seeks to streamline the coordination between agents and their clients in the housing market.
The deal covers nearly 20,000 brokers and appraisers operating in 450 cities and towns. It remains unknown exactly how individual listing fees for these professionals may shift as a result of this integration.
The players
Gitcha
A technology firm that develops digital platforms for real estate professionals to manage buyer profiles.
Hive MLS
A cooperative marketplace that provides listing services for brokers and appraisers across several states.
The details
Real estate professionals will gain the ability to create and share standardized buyer profiles directly within the Hive MLS environment. This system captures essential home-buying requirements, including specific location, property type, price range, and desired timing. By unifying these details, the platform provides agents with a clearer view of active market demand.
Timeline
December 2026: The buyer listing service will launch for Hive members.
Money Landscape
This partnership follows the industry-wide trend toward centralized digital buyer demand tracking as companies seek to improve efficiency in the housing market. It mirrors similar recent efforts by market participants to standardize listing services and professional data tools.
If you are currently working with a broker in the affected states, your agent may soon have access to new tools for tracking your specific search criteria and timing. These standardized profiles are designed to help agents better match your price range and property needs with available supply.
The takeaway
The Gitcha and Hive MLS partnership highlights a growing industry focus on digitizing the front end of the home-buying process. Home buyers should discuss with their real estate agent whether their search strategy is optimized for these emerging standardized listing platforms.
Further reading
Learn more about the latest industry updates in the Residential section.
Source note: This article includes information reported by HousingWire.
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