Private Market Products Expand Access for Retail Investors
Asset managers are launching new funds, but investors should review the specific liquidity terms before committing capital.
Updated on Oct. 29, 2026 in Investing
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Asset managers are significantly expanding their private market offerings to capture growing interest from wealthy and retail investors. Projections show retail alternative assets could grow to $6.9 trillion by 2030, up from $1.9 trillion in 2022.
Why it matters
As firms shift their focus beyond institutional clients to target high-net-worth and mass-affluent investors, households may see an increase in available private equity and credit products. However, these investments often come with unique liquidity constraints compared to traditional public market assets.
A survey of 100 global fund managers found that 69% expect private market growth over the next three years, with retail alternative assets projected to climb to $6.9 trillion by 2030 from $1.9 trillion in 2022.
The players
KPMG International
A global professional services network that conducts industry research and advises financial institutions on operational and regulatory matters.
The details
Fund managers are increasingly utilizing evergreen products, which allow for periodic capital contributions and redemptions, to manage liquidity for individual investors. Despite this growth, 52% of firms identify liquidity design as a primary barrier to scaling, while 48% reported that implementation timelines for these products have exceeded their initial projections. These challenges highlight the operational complexity involved in servicing a broader investor base outside of traditional institutional channels.
Timeline
2022: Retail alternative assets totaled $1.9 trillion.
Past three years: Private credit underwriting standards have tightened.
Next three years: Broadened adoption of private markets is expected.
Money Landscape
The shift toward retail-accessible private markets marks a departure from traditional institutional-only investment models. This evolution reflects a broader trend of democratized access to alternative asset classes that were historically reserved for high-net-worth investors.
As new private equity and credit products reach the retail market, investors should carefully review the specific liquidity terms, as redemption schedules can differ significantly from mutual funds or ETFs. Consult a qualified financial professional to determine if these complex assets align with your long-term risk profile.
The takeaway
The increasing availability of private markets provides new options for portfolio diversification but introduces operational and liquidity hurdles that remain under study. Keep a close eye on the redemption terms for any evergreen fund before committing capital to ensure they match your timeline.
Further reading
Learn more about navigating complex portfolios in our Investing section.
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Is now a good time for individual investors to increase exposure to private market funds?
