Edward Jones Partnered to Build Retirement Plan Tool

The firm collaborated with fintechs to help advisors manage plans for business owners and employees.

Updated on Sept. 30, 2026 in Retirement Planning

Edward Jones Partnered to Build Retirement Plan Tool

Live Poll

Do you believe AI-powered tools will improve access to retirement plans for employees at small businesses?

Edward Jones has announced a partnership with Aboon and Retirement Plan Advisory Group to develop a new retirement plan management platform. The tool is designed to support the firm's 20,000 advisors as they manage 263,000 workplace plans and serve 1.3 million participants.

Why it matters

The platform aims to streamline the lifecycle of retirement plans from initial prospecting to ongoing servicing for business owners and their employees. By integrating the tool into its existing workstation, Edward Jones looks to enhance the service capabilities of its advisors across the U.S. and Canada.

The firm currently manages $107 billion in retirement assets across 10 record keepers, supporting 263,000 workplace plans. This new effort follows a $17.5 million seed funding round for partner Aboon.

The players

Edward Jones

A brokerage firm with 20,000 advisors that provides investment and retirement planning services to millions of households.

Aboon

A financial technology company that develops software for retirement plan management.

Retirement Plan Advisory Group

A professional services entity that provides expertise and support for workplace retirement plan management.

The details

The platform is currently in a beta testing phase and is designed to be record keeper- and TPA-agnostic. It aims to integrate directly into the advisor workstation, allowing the firm's 20,000 advisors to handle plan operations more efficiently. The tool is expected to centralize plan management tasks that previously required separate systems, though the rollout remains ongoing.

Timeline

  1. September 2025: Aboon raised $17.5 million in seed funding.

  2. September 30, 2026: Edward Jones announced the new platform.

  3. Early 2027: The prospecting module is expected to launch to the broader advisor network.

Money Landscape

This development aligns with the ongoing industry trend of consolidating retirement planning services into integrated digital ecosystems. It represents a significant infrastructure investment for the firm as it scales its support for millions of plan participants.

For business owners who offer 401(k) plans, these improvements may eventually result in more streamlined administrative support from their financial advisor. If you have questions about your own workplace plan, consider discussing your specific account features with a tax or financial professional.

The takeaway

The move suggests a focus on improving the administrative experience for retirement plan participants and business owners alike. To stay informed, monitor updates from your employer or financial professional regarding any changes to your workplace plan management systems.

What happens next

The firm plans to launch the prospecting module of the platform to its broader advisor network in early 2027.

Further reading

For more on building long-term financial security, review our latest insights on Retirement Planning.

Live Poll

Do you believe AI-powered tools will improve access to retirement plans for employees at small businesses?