Seattle Firm Prince Financial Services Changed Platforms
The firm now operates with LPL Financial, potentially shifting how its clients access advisory and retirement services.
Updated on Oct. 14, 2026 in Financial Planning
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Seattle-based Prince Financial Services has moved its operations to the LPL Financial platform after previously working with Northwestern Mutual. This transition affects households relying on the firm for approximately $1 billion in managed retirement and brokerage assets.
Why it matters
The firm switched to LPL Financial to utilize its updated technology and service models after a year of internal review. For clients, this represents a change in the underlying custodian and administrative infrastructure handling their investment accounts.
Prince Financial Services brings $1 billion in total assets to the LPL platform, which currently supports 32,000 advisors and 8 million American clients. The firm manages this portfolio alongside its existing retirement plan services.
The players
Prince Financial Services
A Seattle-based wealth management firm that oversees approximately $1 billion in advisory, brokerage, and retirement plan assets.
LPL Financial
A large-scale broker-dealer and custodian that provides technological and administrative platforms for financial advisors.
Julie Prince
A founder of the Seattle-based Prince Financial Services.
Dave Burnett
A founder of the Seattle-based Prince Financial Services.
The details
Prince Financial Services spent nearly a year researching the wealth management market before selecting LPL Financial as its new broker-dealer and custodial partner. By shifting from Northwestern Mutual, the firm intends to leverage LPL’s specific technology capabilities and advisor service models. These institutional shifts change the platform that houses client securities, meaning paperwork and login interfaces for retirement or brokerage accounts may be updated for current customers.
Timeline
2025: Asset values for Prince Financial Services were calculated.
October 14, 2026: LPL Financial announced the partnership with the Seattle firm.
Money Landscape
This move follows the industry trend of boutique financial firms migrating to large-scale custodial platforms to gain access to broader technology infrastructure. It aligns with broader consolidation efforts in the wealth management sector aimed at digitizing client service.
Clients of Prince Financial Services should watch for communications regarding potential changes to their online account access, document portals, or statement formats. If you have questions about how this move impacts your specific retirement or investment strategy, consult with your advisor.
The takeaway
Large financial firms occasionally shift their back-office providers to improve client technology and service capabilities. Ensure you have copies of your latest statements from your previous firm before any platform migration is finalized for your accounts.
Further reading
For tips on managing account transitions, visit our Financial Planning hub.
More information
Review general service model details on the LPL Financial corporate information portal.
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