Incentive Package to Support 31-Story Tower Vote Set
The city board will vote on a $49.3 million tax incentive package to support 284 new residential units in downtown Jacksonville.
Updated on Oct. 15, 2026 in Commercial
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The Downtown Investment Authority board is set to vote on a $49.3 million incentive package for a new 31-story residential tower in Jacksonville. The project, planned for the former Haskell headquarters site in the Brooklyn neighborhood, includes 284 total living units.
Why it matters
The proposed tax rebate package aims to offset construction costs for a high-density senior living facility on the St. Johns River. This vote is a key step in the city's effort to revitalize the vacant waterfront land through significant new development.
The proposed package offers $49.3 million in property tax rebates over 20 years for a $24 million land acquisition. The development includes 238 independent living units and 46 units for assisted living, memory care, or skilled nursing.
The players
Downtown Investment Authority
The local agency responsible for managing economic development and public incentive programs in Downtown Jacksonville.
Fleet Landing
An Atlantic Beach-based developer currently seeking city tax incentives for a new high-rise residential project.
Jacksonville City Council
The local legislative body that provides final authorization for municipal incentive packages and major land use projects.
The details
Fleet Landing plans to acquire 7.39 acres to construct a 31-story tower, which will occupy 3.71 acres of the former Haskell headquarters site. The development features a restaurant overlooking the St. Johns River and additional retail space along Riverside Avenue. Following the board vote, the proposal must pass through the Jacksonville City Council before demolition of the existing office structure can begin.
Timeline
2025: Haskell vacated the original office building on the site.
March 2026: The Downtown Development Review Board granted conceptual design approval.
October 21, 2026: The Downtown Investment Authority board will vote on the proposed incentive package.
Money Landscape
The request for $49.3 million in tax rebates reflects the ongoing strategy to transform underutilized waterfront real estate into high-density housing. This project continues a broader trend of repurposing vacant office space in the city to meet the housing demands of an aging population.
If approved, this incentive package commits city tax revenue toward the development of 284 new residential units in the Brooklyn neighborhood. Residents should monitor future city council meetings, as these public-private partnerships influence long-term municipal tax obligations.
The takeaway
The proposed 31-story tower represents a significant shift in land use for the former Haskell site. Interested residents can track the progress of this high-density project by monitoring the official agenda for the upcoming Jacksonville City Council sessions.
What happens next
The Downtown Investment Authority board is scheduled to vote on the incentive package on October 21, 2026.
Further reading
Learn more about local business growth and development in Jacksonville Commercial.
Source note: This article includes information reported by Florida Times-Union.
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