Southpac Group Expanded Financial Services to Los Angeles
The New Zealand-based firm is targeting local advisers of high-earning athletes to provide offshore wealth services.
Updated on Oct. 12, 2026 in Financial Planning
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Southpac Group, which oversees more than $6.8 billion in assets, has officially launched operations in Los Angeles. The firm is specifically aiming to reach financial and legal professionals representing wealthy entertainers and professional sports figures.
Why it matters
The expansion follows increased demand from US legal advisers for sophisticated asset protection strategies for their high-net-worth clients. California is a primary target due to its dense concentration of private wealth and specialized advisory market.
Southpac Group manages over $6.8 billion in assets, entering a market where the world's 50 top-earning athletes brought in a combined US$4.1 billion in 2026. Of those earnings, US$1.1 billion was generated from activities outside of professional sports.
The players
Southpac Group
A New Zealand-based firm that specializes in international wealth structuring and trust services for high-net-worth individuals.
Cristiano Ronaldo
An athlete who earned an estimated US$300 million in 2026, representing the high-income tier targeted by global wealth firms.
The details
The firm operates by building strategic relationships with the lawyers, accountants, and wealth advisers who manage portfolios for high-earning individuals. They provide specialized international wealth structuring and fiduciary services, primarily utilizing jurisdictions such as the Cook Islands and Nevis for trust arrangements.
Timeline
1982: Southpac Group began operating in the international trust and fiduciary sector.
2026: The world's top 50 sporting earners collected US$4.1 billion.
October 2026: Southpac Group announced its expansion into California.
Money Landscape
This move highlights the growing demand for offshore wealth structuring in established high-net-worth markets. It marks a shift as firms move closer to the legal and financial advisory hubs serving top-tier earners.
Individuals considering offshore trusts or specialized wealth protection should consult with a qualified tax or financial professional to understand the reporting requirements and jurisdictional risks involved. Review your existing estate and asset protection plans to see if they align with current tax laws.
The takeaway
Sophisticated asset protection often involves complex legal structures that require expert oversight to remain compliant. Readers with significant assets should schedule a review with a certified tax professional to discuss how new service offerings from global firms might fit their financial strategy.
Further reading
For more on managing complex portfolios, see our guide on Financial Planning.
Source note: This article includes information reported by LawFuel.
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