California Brokerages Shifted to New Franchise Model
Nearly 400 agents have transitioned to NextHome as large brokerage owners look to simplify their operational tech stacks.
Updated on Sept. 22, 2026 in Real Estate — General
Live Poll
Is now a good time for local brokerage owners to switch their franchise affiliations?
Two major California brokerage owners recently moved five offices and nearly 400 agents from Keller Williams to the NextHome franchise brand. The move follows the launch of a new five-year franchise model designed specifically for large-scale operations.
Why it matters
Large brokerage operators are increasingly seeking ways to mitigate margin pressure and navigate recent changes to commission settlements. This shift highlights a push to consolidate complex technology into more streamlined systems while reducing operational friction.
Nearly 400 agents and five offices transitioned to the NextHome franchise platform in September 2026. The new five-year agreement model provides options like a Full Tech Stack to help brokers consolidate core systems.
The players
NextHome
A real estate franchisor providing brokerage support services, branding, and integrated technology stacks for residential agents.
Keller Williams
A large international real estate franchise that provides training, business coaching, and brokerage infrastructure to its licensed agents.
The details
The franchise model launched in May 2026 offers brokerage owners a standardized five-year agreement. By moving to the Full Tech Stack, owners aim to integrate fragmented platforms into a single connected system. This transition by Albert Meggers and Colleen Rogers reflects a broader effort to modernize operations against the backdrop of an evolving real estate industry.
Timeline
May 2026: NextHome launched the large-office franchise model.
September 2026: Colleen Rogers completed the transition of three offices.
September 22, 2026: The transition of these offices was reported.
Money Landscape
Real estate brokerage models are currently undergoing a period of rapid consolidation as firms navigate the aftermath of the NAR commission settlement. This transition follows a trend of large operators seeking to modernize their overhead costs through new franchise agreements.
For home sellers and buyers, this change in brokerage affiliation largely happens behind the scenes and does not immediately alter your transaction costs or local market pricing. However, it serves as a reminder to always verify the specific services and fee structures offered by your chosen real estate professional.
The takeaway
Large brokerages are aggressively restructuring their operations to survive current margin pressures and shifting commission rules. Homeowners should focus on comparing the specific service levels and value propositions of their local agents rather than their brokerage's brand affiliation.
Further reading
For more insight into how market changes are affecting the housing industry, visit Real Estate — General.
Live Poll
Is now a good time for local brokerage owners to switch their franchise affiliations?
