Former Investor Criticized Self-Help Industry
A new book from Federico Malatesta challenges the value provided by the $50 billion self-help market.
Updated on Oct. 6, 2026 in Financial Planning

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The Artha Press has published Federico Malatesta’s new book, 'They Are Lying to You: The Self-Help Delusion.' The work critiques the efficacy of the $50 billion global self-help industry.
Why it matters
The book challenges consumers to consider if the self-help industry delivers tangible value or relies on flawed science. This perspective prompts readers to evaluate their own spending on personal development programs and coaching.
The global self-help industry generates an estimated $50 billion in annual revenue. The new paperback edition from The Artha Press spans 603 pages.
The players
Federico Malatesta
The author and founder of FM Transformational Coaching and The Artha Ranch who previously managed $40 billion as a chief investment officer.
The Artha Press
A publisher based in Perrin, Texas, that released the book They Are Lying to You: The Self-Help Delusion.
The details
Federico Malatesta, a former chief investment officer who previously managed a $40 billion oil and gas capital portfolio, argues that the self-help industry often sells techniques rather than lasting wisdom. The book reviews claims made by best-selling authors to demonstrate where industry advice relies on flawed science. The paperback version is available through online retailers and bookshops for those looking to examine his critique.
Timeline
October 6, 2026: The ebook version was published.
October 12, 2026: The paperback edition will be released.
Money Landscape
This release sits within a long-standing history of financial professionals applying institutional risk assessment to non-regulated consumer sectors. It challenges the current expansion of the $50 billion industry that has grown significantly in recent years.
Readers may use this critique to audit their own spending on books, seminars, and coaching services. Discussing the potential ROI of personal development with a qualified financial professional can help ensure your budget aligns with your long-term goals.
The takeaway
The book highlights the importance of vetting the science behind high-cost self-help programs. Before committing significant funds to new training or personal development coaching, review your discretionary spending records to ensure the potential benefits match your financial expectations.
Further reading
For more on managing your household budget and evaluating service expenditures, visit Financial Planning.
More information
To review the claims and scope of the book, visit the Book information page.
Source note: This article includes information reported by The Manila times.
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