HomeServices of America Acquired Real Estate Agency 1000WATT
The acquisition aims to expand marketing and strategy resources across the company's 50-state brokerage network.
Updated on Oct. 1, 2026 in Residential
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HomeServices of America has acquired 1000WATT, a research agency with 20 years of industry experience. The entire 1000WATT team will join the enterprise to support its national franchise operations.
Why it matters
This move is intended to bolster the resources available across HomeServices of America's operating companies. It follows the firm's recent expansion into mortgage servicing and the launch of its OnePoint brand.
The acquisition brings 20 years of research and creative platform expertise into a footprint spanning all 50 states. It remains unknown how these new resources will impact localized marketing costs for franchise agents.
The players
HomeServices of America
A national real estate brokerage network that recently added mortgage servicing to its consumer service offerings.
1000WATT
A real estate research agency that has operated for 20 years before being acquired by HomeServices of America.
Brian Boero
The new chief marketing and strategy officer of HomeServices of America.
Marc Davison
The new chief creative officer of HomeServices of America.
The details
The integration brings 1000WATT’s research and creative platforms directly into the HomeServices of America franchise network. By incorporating these assets, the company aims to streamline strategic resources for its agents nationwide. This development builds upon recent internal initiatives, including the company's move into mortgage servicing and the rollout of the OnePoint brand.
Timeline
HomeServices of America acquired 1000WATT in 2026.
Money Landscape
This move continues the industry trend of large brokerages consolidating research, marketing, and mortgage services under one roof. It marks a push to vertically integrate resources during a period of shifting competitive dynamics in the housing market.
Consumers engaging with the firm's 50-state network may see changes in how services and digital tools are presented as the new platforms are integrated. If you are currently working with an agent in this network, consult with your advisor on whether these strategy shifts affect your home-buying or selling plan.
The takeaway
This acquisition reflects a move toward tighter integration within major real estate networks. Homeowners and buyers should keep an eye on how these organizational changes may streamline the services provided by their local real estate professionals.
Further reading
For more on market shifts in the sector, visit our Residential section.
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