Convenience Store Food Shoppers Reported Budget Priorities

New survey data shows what changes would drive more spending on prepared food at convenience stores.

Updated on Sept. 29, 2026 in Spending

Bold vector editorial illustration showing a generic sandwich container and takeout utensils, representing convenience store food choices. — A new study by the Acosta Group finds that convenience store shoppers would increase their food spending if retailers prioritized higher quality and better-value prepared meals. AI Illustration. Upload story photo >

Live Poll

Would you buy more prepared meals at convenience stores if they offered better value and quality?

A research study by the Acosta Group surveyed 775 U.S. shoppers to understand why and how they utilize convenience stores for food and beverages. The data reveals that while many convenience shoppers visit other retail channels like grocery stores, specific improvements to value and quality could shift their habits.

Why it matters

Understanding these shopping patterns helps households identify how convenience stores compete with traditional grocers and fast-food outlets for their food budget. The findings highlight that consumer demand for better value and higher food quality is a major factor influencing where shoppers spend their money on meals.

The survey of 775 U.S. shoppers found that 53% prioritize better value and 47% seek higher quality when deciding to purchase convenience store food. This comes as 84% of respondents report already buying prepared food from these locations in the past three months.

The players

Acosta Group

A company that provides sales and marketing services for consumer packaged goods brands and retailers.

The details

Shoppers rely on convenience stores for diverse needs, with 37% using them for travel and 32% for quick snacks. However, these households are frequently cross-shopping, as 81% also patronize fast-food restaurants, 78% visit mass merchandisers, and 77% shop at traditional grocery stores. The research indicates that 35% of shoppers would increase their spending if more freshly prepared meals were offered.

August 26-31, 2026: Acosta Group conducted the C-Store Occasions study research.
September 2026: Acosta Group released the C-Store Occasions study results.

Money Landscape

This development highlights the ongoing competition for the household food budget across retail and restaurant channels. It updates the understanding of how convenience stores compete against established grocery and fast-food spending habits.

If you frequently purchase meals at convenience stores, comparing their pricing and food quality to your local grocery or fast-food options can help identify potential savings. Consider tracking your food spending across these categories to determine if you are paying a premium for convenience.

The takeaway

Convenience store shoppers are highly price-sensitive and frequently compare these retailers against grocery and fast-food alternatives. To optimize your budget, review your recent food spending to see if convenience store purchases are increasing your overall grocery costs compared to standard supermarket prices.