Halloween Spending Will Reach $13.5 Billion This Year

Consumers plan to spend an average of $115.14 each, with many using AI and discount stores to manage holiday budgets.

Updated on Sept. 22, 2026 in Spending

Screen-print poster illustration of a ceramic pumpkin sculpture and autumn leaves, evoking the festive spirit of the Halloween season. — U.S. consumers are projected to spend $13.5 billion on Halloween this year, as households increasingly prioritize discount retailers and AI-driven budgeting tools. AI Illustration. Upload story photo >

Live Poll

Do you plan to spend more on seasonal holiday items this year than you did last year?

Total spending for the upcoming Halloween season is projected to hit $13.5 billion as 74% of U.S. consumers prepare to celebrate. This forecast marks an increase from the $13.1 billion in total spending recorded in 2025.

Why it matters

The rise in projected spending reflects a continued focus on affordability as households seek to maximize value through strategic shopping. Consumers are balancing holiday enthusiasm with budget-conscious behaviors like searching for coupons and leveraging discount retailers.

Consumers are expected to spend $115.14 on average this year, contributing to a $13.5 billion total market projected by survey data. This includes $4.4 billion for costumes, $4.3 billion for decorations, and $4.1 billion for candy.

The players

U.S. Consumers

The households driving the holiday economy through retail spending on seasonal goods and candy.

The details

To manage these costs, 39% of shoppers plan to visit discount stores, while 47% are turning to AI platforms to brainstorm ideas and secure recommendations. Households are increasingly spreading their spending across the season rather than buying all at once to better accommodate their personal budgets.

September 1 to September 9, 2026: Survey of 7,889 consumers was conducted.
October 31, 2026: Halloween holiday date.

Money Landscape

The projected $13.5 billion total reflects an ongoing upward trajectory for holiday spending compared to the $13.1 billion reported in 2025. This activity sits within a broader cycle of seasonal consumerism that has seen participation levels climb since 2019.

If you plan to participate in Halloween festivities, consider comparing prices across local discount stores to maximize your holiday budget. Consult a qualified financial professional if seasonal spending requires significant adjustments to your broader monthly savings goals.

The takeaway

Smart holiday shopping involves using tools like coupons and AI-assisted comparison to keep costs in line with your household priorities. Monitor your October credit card statements to track how holiday-related purchases impact your baseline spending for the month.