Amplify Filed for New Sports Ownership ETF
Investors could soon gain exposure to professional sports assets through a new fund filing.
Updated on Sept. 18, 2026 in Investing
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Amplify has filed for the launch of the Amplify Pro Sports Private & Public Ownership ETF, pending regulatory approval. The fund aims to offer investors exposure to professional sports assets through a mix of private and public investments.
Why it matters
The fund creates a potential avenue for retail investors to gain portfolio exposure to professional sports assets. This structure represents a novel way to access a market that has traditionally been limited to private ownership and specific public entities.
The proposed ETF will include a maximum of 15% private sports investment exposure and requires index participants to have at least $300 million in sports assets. Eligible public companies must also maintain a minimum market capitalization of $100 million.
The players
Amplify
An investment management firm that develops and issues exchange-traded funds.
Atlanta Braves Holdings
A publicly traded company on the Nasdaq that operates the Atlanta Braves and associated assets.
VettaFi
An index provider that calculates benchmarks for exchange-traded products.
The details
The fund will track the VettaFi Sports Index to determine its primary holdings, such as Atlanta Braves Holdings. It also plans to allocate up to 15% of its total assets toward private professional sports ownership investments. Investors should note that the fund is not yet available and currently awaits regulatory approval.
Timeline
Amplify filed for the sports ownership ETF on September 18, 2026.
Money Landscape
The filing follows regulatory standards set by the Investment Company Act of 1940 to allow new investment products into the market. This move signals a trend of expanding access to alternative and niche asset classes within the public market cycle.
If you are interested in this fund, monitor future announcements regarding its official approval and ticker symbol release. As with any sector-specific investment, consult a qualified financial professional to determine if adding exposure to professional sports aligns with your long-term goals.
The takeaway
The proposed ETF offers a new way to track a portfolio of sports-related public companies alongside private sports investments. Investors should watch for further details on fees and specific holdings once the fund receives final regulatory approval.
Further reading
For more on how to evaluate new market offerings, visit the Investing section.
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