Bond Roberts Expanded Cigar Auction Platform
The platform now includes non-Cuban cigar listings, providing collectors with a new marketplace for brands like Arturo Fuente.
Updated on Sept. 29, 2026 in Investing
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Bond Roberts has officially expanded its peer-to-peer auction platform beyond its original Cuban-only focus to include non-Cuban cigars. This shift introduces a broader range of premium options for collectors and enthusiasts worldwide.
Why it matters
This expansion responds to member demand for access to the innovative non-Cuban market, effectively broadening the scope of assets available to platform participants. It marks a strategic move for the auction house to diversify its inventory and capture interest from a wider base of hobbyist investors.
The platform maintains a 15 percent buyer's fee on all successful auction bids. There are currently 30 active non-Cuban listings, which include brands such as Davidoff and Selected Tobacco S.A.
The players
Bond Roberts
An auction platform founded by the owners of J.J. Fox and Friends of Habanos that charges a 15 percent buyer's fee.
John McTavish
The newly appointed overseer of the expanded non-Cuban cigar division.
The details
The platform functions as a peer-to-peer marketplace where retailers post listings and individual users must upload images for verification before items are cleared for sale. This vetting process is designed to ensure authenticity across all cigar categories. John McTavish has been appointed to oversee this new division as the company incorporates brands such as Arturo Fuente into its auction rotation.
Timeline
Bond Roberts first launched its auction platform in 2020.
The expansion to include non-Cuban cigars was announced on September 29, 2026.
Money Landscape
This move marks a shift from the platform's original 2020 strategy of exclusively hosting Cuban cigar auctions. By entering the non-Cuban market, the company is diversifying its auction model to align with global demand for broader luxury collectibles.
Collectors should account for the platform's 15 percent buyer's fee when bidding on newly listed non-Cuban brands. Before participating, review the verification standards for asset listings to ensure you understand the requirements for buying or selling through this peer-to-peer model.
The takeaway
The expansion signals a significant pivot toward a more diverse range of luxury cigar brands. Interested participants should monitor the platform's updated inventory to compare the performance of non-Cuban assets against historical market trends.
Further reading
For more insight into how secondary markets for luxury goods evolve, visit Investing.
Source note: This article includes information reported by Halfwheel.
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